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  • Anthony Ray

Anthony Ray talks with Travis L. Williams, Founder, CEO and Exec. Dir. of HBCU ALL-STARS, LLC

Travis L. Williams is the Founder & CEO of HBCU All-Stars LLC, a black-owned sports marketing, events, and media company in Atlanta, GA focused on “Advocating, Educating, Exposing, Mentoring, & Investing in Hard-working, Talented, Ambitious Student-Athletes & Brilliant Coaches at Distinguished Historical Black Colleges & Universities (HBCUs)” from across the country. Williams founded the company in 2019 and made history by launching the “First Ever HBCU All-Star Game” on Sunday, April 3, 2022 and ancillary experiences and events surrounding the historical endeavor during the Final Four Weekend and NCAA Men’s Basketball National Championship Tournament in New Orleans. He also launched the inaugural HBCU All-Stars Pro Day Combine prior to the 2022 HBCU ASG. Over half of 2022 HBCU All-Stars Alums were provided professional opportunities within the NBA, G-League, and Internationally. Coach Williams has been the head men’s basketball coach at two outstanding HBCUs, Tennessee State University and Fort Valley State Universities. Through his company HBCU All-Stars LLC, Williams has contributed over $100,000.00 to the four black college conferences (MEAC, SWAC, CIAA, SIAC), numerous HBCUs, elementary, middle and high schools, and non-profit organizations through College Admission Fairs, Legacy Court Dedication, and Kingsley House’ Community Outreach Initiatives. He’s provided real world experiences and internship opportunities to over 150 plus students interested in the sports industry through his company HBCU All-Stars LLC.

Most recently, the first ever ATL Has Something to Say HBCU All-Stars Challenge was held at Morehouse College Forbes Arena on Thursday, November 17th – Saturday, November 19th. He has over 23 successful years of playing and coaching on the NCAA Division I & II and high school levels, with eight years at two prestigious HBCU’s, internationally, semi-pro, as well as academic and athletic consulting experience in both public and private colleges & universities, and high school. Over 30 of Williams’ former players made the “All-Conference Academics Team or Dean’s List”. He has coached over 25 All-Conference and Region Players, more than 25 ALL-Tourney Team Players, 4 All-American Team Players, and over 45 of his former players have played professionally in the NBA, G-league, WBA (World Basketball Association) semi-pro, and internationally overseas.

Williams established the “Travis L. Williams Foundation” focused on Educating, Empowering, and Mentoring Youth & Families. In memory of his deceased mother Patricia Ann Williams, he founded “Patricia’s Blessed Closet” providing free clothes, shoes, furniture, books, school supplies, financial assistance, and Scholarship Fund for deserving Tift County High School students attending college. He serves as a board member of the FCA (Fellowship of Christian Athletes) and previously served on the Georgia State University Athletics Hall of Fame Committee and Georgia Sports Hall-of-Fame Committee in Macon, GA. He is a member of the National Association of Basketball Coaches (NABC). Williams was inducted in his alma mater Tift County High School Inaugural Athletics Hall-of-Fame Class. He is a loyal member of Kappa Alpha Psi Fraternity Inc. and serves as one of the “Impact Church Lead Organizers” for Kappa Scholarship, and Co-Lead for the “New” Student Center.

He is married to Nikkya Williams, a HBCU graduate of Bennett College, and the couple celebrated 15 years of marriage on June 9, 2022. They have two outstanding children, a 11 year old daughter named Teagan Loure’Ann Williams (5th Grade) and a nine year old son named Travis (TJ) Jr (4th Grade). His children attend Ron Clark Academy.


This episode can be seen on HBCU Smart TV, HBCUiRadio and social media.

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